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What is the 'no sale, no fee' estate agent model?

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What is the 'no sale, no fee' estate agent model?

Selling The Guild 23rd October 2017

Do you know about the different ways to sell your home? There are lots of different ways to sell your home, but the main two options are paying a flat-fee up front, which is favoured by DIY models, and the 'no sale, no fee' model, that you'll find on the high street. 


There are different types of estate agent model out there, but at The Guild, we recommend the 'no sale, no fee'. This means that you don't have to pay until your house is sold, so there is no risk of having to pay for no results. 


Watch the video to find out more: 



The 'no sale, no fee' model is used by nearly all 'traditional' estate agents, which means your friendly local estate agent who has a shop on the high street. Be sure to look for this when you decide to sell your home. 


When you choose the 'no sale, no fee' option, it means that your estate agent wants to sell your home as much as you do - they won't get paid if they don't! 


What are the differences?


DIY model 

  • Pay a flat fee up-front 
  • Payment is due no matter if the agent sells your home or not
  • Usually conducted online 


'No sale, no fee' model 

  • No commission is taken until the sale goes through 
  • Agents are paid on commission, so they want the same as you: to sell the home 
  • Usually has a high-street office, giving consumers an in-person point of contact 


The choice is yours, and you are free to pick the model that best suits your needs. At the Guild, we recommend the 'no sale, no fee option because agents with a commission-based fee structure aren’t paid until they get results, meaning their priority is the same as the homeowners: to sell the property. 


Iain McKenzie, CEO of The Guild, said: “There has been a rise in the number of DIY packages with up-front fees available to consumers, but no-one has truly explained the pros and cons of each service, so we want to educate the public about the different options that are available. 

“At The Guild, we strongly recommend the high-street option of ‘no sale, no fee’ to ensure that the seller gets the best service and best price for their home in the shortest possible time.” 


The Guild is a network of the best 800 independent estate agents around the country. Find out why you should choose them to sell your home. 


Click here to find your closest Guild Member.

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Williams & Goodwin The Property People are members of the Guild of Property Professionals, National Association of Estate Agents, Association of Residential Lettings Agents, National Association of Valuers and Auctioneers and are Chartered Valuation Surveyors we are members of a National Network of approximately 800 independently owned and operated Estate Agents.

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