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Most buyers use the internet in their search for a home, so you need to be sure that your property is found and promoted quickly and easily. It is therefore important that your agent subscribes to the most effective property portals because this is how buyers are directed to your property.     

Many property portals have come and gone over recent years and whilst a few specialist portals remain the overall market in North Wales is with two portals, On The Market and Rightmove. Each has so much coverage that many buyers don’t always feel they need to use both, especially as they become familiar with the workings of one or the other.  We are seeing the increase in popularity with On The Market and of course our own site tppuk where you’ll see our properties first.

When selling your property, it is therefore really important to choose an agent whose own web site is popular (eg and also subscribes to On The Market &  Right move. This means that your property is much more likely to be found online. We also find that due to our excellent portal exposure, our own website ranks highly in a Google search.

This is not about stealth marketing – it’s about timely exposure with a marketing plan that is effective! Our role is to maximise your exposure and harness response, leading to a faster sale where competition between buyers pushes your price to the max. So you need to be seen – everywhere!

When selling your home, it is critical that you get it right, first time, so we’ve never held back when it comes to embracing the efficiencies of effective online technology. With Williams & Goodwin The Property People Ltd you can feel secure in the knowledge that your property will be exposed to the very highest number of suitable buyers available; as more buyers means a faster sale at a higher price. That’s what we do!      


Copyright © Williams & Goodwin The Property People Ltd


Here we are, mid-summer holidays, and the market is generally regarded as subdued and we should be in hot sunshine!

However, whilst the rain may fall, you can still make hay.  Due to the continued lower levels of stock available, we are still securing some excellent prices locally. Certainly, volumes are down but ask any buyer or seller and they are less concerned about “the market” and more interested in their own situation. This usually revolves around a single property, so volumes are irrelevant!

We are acutely aware of the personal requirements and emotions behind every sale, so we handle each property as if it were the only one on our books. The summer holidays are almost an annoying inconvenience to buyers who are keen to find a property and get on with their lives.

The good news for today’s serious sellers is that some less-serious sellers made the mistake of withdrawing their property for the summer holidays a month or more ago. Activity among serious buyers remains stable, but they have a smaller selection of stock from which to choose. This supports the likelihood of a sale, and a higher price, for those sellers who remained committed. Contrary to popular opinion, the summer is actually a great time to sell! It’s no coincidence that the busiest day of the year for removal companies is the last Friday in August!

We are also finding that property investors are starting to re-emerge. Certainly, tax reforms, tighter lending criteria and regulatory changes did hit confidence levels, denting supply, earlier this year. Indeed, according to a survey of 827 landlords by BVA BDRC, the number of PRS properties is estimated to have grown by an almost negligible rise of 0.2%, compared to over 3% in 2015!

However, stable prices and rising yields of around 4.5% mean that there are opportunities for investors. Average UK monthly rents have hit a new record high of £896, with rental growth at about 1.3%pa. This looks set to increase further as wages rise ahead of inflation giving tenants more price flexibility.

Considering the daily media-driven scaremongering, the property market is actually holding its own and proving once again how resilient bricks and mortar are as an investment and, of course, a home!

© Copyright 2019 Wiliams & Goodwin The Porperty People.


There are still some remarkably old-fashioned estate agents out there who believe that their website has perfectly connected them to the digital age. Yet, on closer inspection, some agents’ websites can actually alienate their customers.

We spend a fortune on attracting and nurturing the right buyers. So we make sure that our website is fully responsive and completely in synch with today’s multi-platform-enabled consumer. In other words, there is no point in having a website that works well on Internet Explorer, but crashes in Google Chrome. Or, when a buyer sees a property on his work computer and excitedly shares the link with his wife, she cannot view it on her iPad.

Or what about those times when buyers, standing in a queue or waiting for a colleague to arrive, simply want to check out the latest properties on their smartphone? Unless an agent’s website is fully responsive and mobile-enabled so that it works beautifully on any device, it could appear clunky at best and unworkable at worst. Our responsive website is already one of the leading sites in the area, however we don’t stand still and we listen to customer feedback.  We will soon be launching our mobile first 2020 version.

We are passionate about helping people move, and we never let technology get in the way of relationships, or indeed a sale! Nevertheless, we proactively embrace those technologies that help us to do our job efficiently. A fully responsive website is the bare minimum any agency should have in place. So when considering who to use to sell your property, a good starting point might be to see how easy it is to look for beautifully presented properties on several devices before picking up the telephonic one - ideally to us!


As part of the lettings process, landlords are required to ensure that their property has an Energy Performance Certificate (EPC) available to all prospective tenants (including existing tenants renewing their tenancy) with a minimum performance rating of “E”. This will extend to existing tenancies on 1st April 2020.

An EPC is a certificate issued by an authorised Home Energy Assessor, and is valid for ten years. The certificate is illustrated by two graphs that highlight the energy efficiency and environmental impact of the building in question. These are very similar to the graphs found on a new fridge or car. Rated from A-G, where A is the most efficient and G the least efficient, the graphs are designed to raise awareness of the environmental issues associated with the property in an effort to help us become more environmentally responsible.

The certificate also contains recommended ways of improving the property’s energy performance, and landlords would be well advised to take advantage of the various grants available to landlords wishing to improve the energy efficiency of their properties, especially where the verifiable work involved would cost in excess of £3,500.

The implications of not having an EPC of “E” or above go beyond any potential cost saving as a result of efficiency improvements, with civil penalties of up to £4,000 per breach being imposed, starting at £200 per day for failure to have such a certificate. Details of landlords in breach may also be published.

According to ARLS The number of properties which are EPC rated F or G fell from around 700,000 in 2012 to 300,000 in 2018, but this is still a significant number of properties that are legally unable to be let until they have achieved the correct rating.

We are always aware of our responsibility to help our landlords comply with the increasing burden of legislation. So why not ask us to arrange your EPC today in order to avoid any potential liability. Please feel free to contact us on 01248724040 for further information.

© Copyright 2019 Williams & Goodwin The Property People LTD


There are numerous surveys and research that seek to prove how various home improvements add a certain percentage to the value of a property.

There has recently been a marked increase in the number of people undertaking improvements whose motivation is specifically to increase the value of their property prior to a sale. If you are considering such improvements, you should approach such surveys with caution.

For example, the public’s response to a recent survey as to which home improvements were most likely to add value were at odds with the view of a panel of property valuation experts and Chartered Surveyors. The public’s view was that a new kitchen would add more value than either a loft conversion or an extension. Certainly, whilst a new kitchen might be the most impressive of the three and has the greatest initial impact, we would agree with the expert view that an extension, closely followed by a loft conversion, would generally contribute more to a property’s value than a new kitchen.

This is because, unlike a kitchen, an extension of some description actually increases the size and hence usability of the property. This means that it is likely to appeal to more buyers and therefore generate a higher price for your home. This is especially true where the additional space means that your property falls into the category of buyer above that in which it stood before it was extended. For example, a two-bedroom cottage suddenly appeals to the family market once a third bedroom and second bathroom are added.  

There are numerous factors to consider when deciding how to enhance your property’s value and saleability, but it is a specialist field, so please feel free to call us if you would like to discuss your own plans with an expert.   

© Copyright 2019 Williams & Goodwin The Property People Ltd.

Who We Are

Williams & Goodwin The Property People are members of the Guild of Property Professionals, National Association of Estate Agents, Association of Residential Lettings Agents, National Association of Valuers and Auctioneers and are Chartered Valuation Surveyors we are members of a National Network of approximately 800 independently owned and operated Estate Agents.

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Get in Touch

Do you want to find out more about Williams & Goodwin and their services, call or email us today.

Caernarfon - 01286 677 775
Bangor - 01248 355 333
Llangefni - 01248 751 000
Holyhead - 01407 760 500
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All Wales Auction - 01248 75 39 39

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